Della: Carrying Change all the way to the Ghanian Bank

You should buy one of these. Actually, you should buy 20 of them and hang them all from your treehouse.

Last night I went to the announcement party for Della’s partnership with the Apple Store. “Who is Della?” you ask? She’s a lovely little company that is using fashion for change. Della sources all of its materials from developing areas in Ghana, and the products are all made by Ghanian women who are partners with the company. The goal is to create sustainable growth and development in an area that really needs it. In addition to providing stable salaries to these women, Della also provides training, education, literacy classes, etc. and invest in the future and dreams of African women. The idea is that by providing these more long-term solutions, eventually companies like Della can help raise the standard of living for generations of individuals in developing countries in a way that simply providing hand-outs or donations can’t.

If you draw your attention to the lovely lady to the right, you’ll see why I’m in total support of Della. Look at how happy Della made her! I mean, granted I bet she was asked to pose for a picture, but that’s not really the point. First off, she looks like she has super cute style. That’s not an easy achievement when you’re living in most parts of West Africa, worrying about how you’re going to provide for your family. But she’s rocking her headband, a nice patterned dress, and a killer smile. This is the woman that I want designing my Apple accessories. This inspires me to “carry change,” as the Della tag line goes, and I’d like to take this slogan one step further. Let’s carry change, so that we can feed the meter. The meter of LIFE! And Opportunity! That way the awful meter-maid of oppression and poverty never has a chance to write us a ticket. But in all seriousness, these are the kinds of partnerships that are going to make the biggest difference in raising the standard of living across the globe. And if you’re going to spend money on a bag, a headband, or an Apple accessory, why not spend on something that can also help your fellow man, or woman as the case may be!

 

Ciao Bella!

Matteo Yazge
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