It Gets Better

Commercials like this make me proud to be in marketing…

I’m always shocked at how bad a lot of commercials are. They’re either not funny, boring, or just plain stupid. But then a commercial like this comes along that shocks me in the completely opposite way. Not only does it carry a beautiful message, but from a purely business-oriented standpoint, it’s an amazing example of targeted advertising. The ad premiered during this week’s episode of Glee, probably the only broadcast show whose audience could support an ad of this nature. I really admire Google for having the chutzpah to make an ad like this, one that really speaks to the community it’s meant for and furthers a valuable cause. I just find it ironic that it aired on a network whose sister network is FOX News… there’s no way that ad would ever make it on there.

Ciao Bella!

Matteo Yazge

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